TrustRadius Insights
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have …
Starting at $25 per month
View PricingOverview
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a…
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Pricing
Free Account
$0
Cloud
Pro Plan
$99.00
Cloud
per month
Advanced Plan
$399.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://wistia.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $25 per month
Product Demos
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Wistia?
Wistia specializes in Brand Affinity Marketing for small and medium-sized businesses. Wistia's video marketing software is designed to enable companies to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Founded in Cambridge, Massachusetts, the vendor boasts presently more than half a million businesses across 50 countries depend on Wistia's products to build their brands and their businesses, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.
Wistia Features
- Supported: Customizable Player
- Supported: Calls to Action and Email Collectors
- Supported: Video Heatmaps and Viewing Trends
- Supported: Engagement Graphs
- Supported: Integrations with Other Software and Services
- Supported: Wistia Channels
- Supported: Channel subscribers and email notifications to subscribers
- Supported: Facebook Custom Audiences integration
- Supported: A/B testing
Wistia Screenshots
Wistia Video
What is Wistia?
Wistia Integrations
Wistia Competitors
Wistia Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Frequently Asked Questions
Wistia starts at $25.
Reviewers rate Performance and Usability and Support Rating highest, with a score of 10.
The most common users of Wistia are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Wistia is a versatile video hosting platform that has been widely adopted by companies for various use cases. Users and reviewers have praised its user-friendly interface, reliability, and extensive analytics capabilities. Marketing departments utilize Wistia to host customer testimonials and product overviews on their websites, as it allows for a seamless user experience and customization options. This enables companies to engage prospects in a personal and interesting way, ultimately improving conversions. Wistia's integration with other platforms, such as HubSpot, has proven valuable for managing and capturing contact information. Furthermore, Wistia is the preferred choice for hosting support and tutorial videos, enabling users to easily navigate web platforms. Its advanced tracking and analytics features have also helped users improve their videos and make data-driven decisions. Overall, Wistia is a trusted solution that offers flexibility, ease of use, and ongoing growth opportunities for businesses in various industries.
Intuitive UI and UX: Users have consistently praised Wistia for its excellent user interface, with many stating that the design is intuitive and easy to use. This sentiment has been echoed by multiple reviewers, highlighting the effectiveness of Wistia's UI in making tasks quick and simple.
Customization capabilities: Numerous users have expressed their appreciation for Wistia's customization options, which allow them to personalize the look and feel of their videos according to their brand and functionality requirements. The ability to customize videos on Wistia has been highly regarded by several reviewers, showcasing the platform's flexibility in meeting diverse needs.
Extensive analytics: Many reviewers highly value Wistia's excellent analytics features, which provide in-depth visitor insights and key engagement metrics. The level of data that users can gather from Wistia has been widely appreciated, ranging from unique user information to heat maps and viewer trends. This capability enables users to analyze viewer behavior effectively and optimize their video strategies based on actionable data.
Confusing User Interface: Several users have found the user interface of Wistia to be confusing and difficult to navigate, making tasks challenging. They expressed frustration with the lack of intuitiveness in finding specific features and options within the platform.
Limited Customization Options for Videos: Users have mentioned that Wistia provides limited customization options for videos. They desire more control over overlays and the appearance of elements within the video player, especially through the API. Some reviewers felt restricted by the predefined templates and wanted more flexibility in designing their video player.
High Cost: Many users have expressed concerns about the cost of Wistia. They feel that it is becoming increasingly expensive, particularly for smaller users who opt for integrations. Some reviewers believe that the pricing does not align with the value they receive from the platform's offerings.
Users recommend Wistia for its ease of implementation and reliable delivery of video content. They suggest taking advantage of the freemium version for testing and using both Wistia and YouTube for a comprehensive video marketing strategy. Users also recommend setting up the website appropriately to maximize Wistia's perks and features.
Another common recommendation is to thoroughly test different features before making a judgment. Users advise considering factors such as storage, video quality, ease of use, and team size when choosing Wistia. They believe it is the best video hosting service they have tried, praising its intuitive and user-friendly interface. Users also suggest trying out Wistia's free trial and exploring additional offerings like the Soapbox plugin and podcast hosting solutions.
Users recommend evaluating competitors if advanced features are needed, as Wistia is better suited for simple video hosting. They urge prospective users to consider the base subscription fee and the number of videos required when selecting Wistia. Some users suggest exploring other options that provide a native app for recording and ensuring pricing is calculated accurately based on future video needs.
Lastly, users highly recommend Wistia for accelerating B2B marketing content, stating it can be beneficial in multiple ways if utilized fully. They highlight the helpfulness of Wistia's team and suggest reaching out for assistance. Users praise Wistia for its affordable pricing and brand representation. However, they note that while it excels at simple videos, it may lack customization options for more complex interactive libraries.
In summary, common recommendations from users include implementing Wistia for fast and reliable video content delivery, utilizing the freemium version, thoroughly testing different features, considering individual needs when selecting a plan, taking advantage of free trials and additional offerings, evaluating competitors for advanced features, contacting Wistia's team for assistance, and exploring other options if specific requirements are necessary.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
March 29, 2022
Wistia is an amazing video player for any size company
We use Wistia for all of our video hosting needs. We use it to house all of our internal training videos as well as our customer-facing videos. It's been great at helping us stay organized with our different video needs across the organization.
- Version control.
- Marketo Integration.
- Analytics.
- I Wish the Suggested Content Was More Like Youtube.
- Folder structure can make it hard to find things.
- Can sometimes slow site speed on pages that have videos embedded.
June 15, 2021
Wistia offers a capable, flexible, scaleable, reliable, efficient, and well supported solution
Wilson Dow [is] an experiential event agency. As such we have been leveraging Wistia for both internal and client facing use cases. The features, ease of use, flexibility, and reliability of Wistia allows for infinite applications. The ability to integrate has allowed us to create new tools for delivery of personal user content embedded within video delivery. The more recent additions of channels and podcasts has only further extended capability without complicating process.
- Wistia has particularly good support which proves critical. While we have redundant systems in place, we have yet found the need to leverage our redundant delivery contingency.
- Wistia manages to iterate thoughtfully without complicating the UI/UX nor executional work streams.
- Wistia is accessible and authentic in the way they work with their user base. Whether it be useful content that unearths best practices and use case scenarios, or vetting a new use case to validate, they have done a fine job in building a user community.
- The reliability of the platform is quite solid. Impressive uptime as well as response time.
- More flexibility with podcasts with embed options similar to that of video embeds.
- More flexibility with channels. Channels are a great feature, I'll be eager to see how it iterates.
March 10, 2020
Great and affordable video hosting platform
Our organization uses Wistia as the primary video storage for our commercial facing videos. This includes but is not limited to new product deep dives, vertical highlights, customer testimonials, and corporate overviews. We organize it by stream and pull the videos through visibly to the customer on the website, in portals, and a variety of other areas.
- Ease of use
- Changing thumbnails
- Embedding on webpages
- Editing / trimming
- Only one level folder structure
We use Wistia across the whole organization, for all of our video content. We do use YouTube, but only for video with social/search value. Most of our video content lives within the Wistia platform, even our internal only videos. We switched from Vimeo so we could get better analytics and also use it as a demand gen tool.
- Email turnstile: capturing email is huge.
- Analytics and data are fantastic.
- Very easy to customize the styling so it looks embedded.
- Would love it to allow the capture of more data on the turnstile.
- More platform integrations: struggled to get the data to Salesforce, had nothing for Pardot or Act-On.
- More flexibility and capabilities in video links.
Video content is very compelling. As a marketing service consultant, I have used Wistia to showcase design examples to help prospects understand my innovative approach to solution design. In one example I use a versatile Marketo template that I created to solve some of the typical problems encountered with guided templates. The demo shows how the solution will meet their business need. At the end, I offer them the opportunity to register for a free template download, which is the conversion call to action.
- First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
- Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
- They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
- Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
- Their pricing structure limits the number of videos to host. It would be nice if they had a two-tiered structure for low cost hosting of older/archive content that is accessed very infrequently, and their usual pricing for current/active content.
July 26, 2018
Great video content hosting platform!
Score 9 out of 10
Vetted Review
Verified User
It's our main/premier video hosting site. Utilizing it for content marketing and resources hub. Used just by the Marketing dept. Helping us with conversions.
- Fairly simple to use
- Great features for lead gen
- Baseline reports are useful
- Seamless HubSpot integration api (PRO level only)
- Embedding for different mediums can be tricky and challenging at times (may need a developer in some cases)
- Video embeds can cause a few technical SEO anomalies (script cacheing)
- Reorganizing existing video folder infrastructures can be a bit tricky